There’s no doubt about it, boudoir is booming. Whether as a gift for someone special, a ‘meet me at the altar’ tease, or simply a confidence boost, women are buying into boudoir in their masses. Perhaps, as photographers, we should be thanking ‘The Lipstick Phenomenon’ for this current surge in popularity, or maybe it’s simply the ‘Gok Effect’.
Either way, boudoir means business, big business.
The English Boudoir Company has become a fundamental brand for us at Shane Miller Photography, with enquiry numbers now surpassing families, and certainly rivaling fashion. We have seen, first hand, the benefits of introducing this genre to our business. For us, boudoir has proven most popular with 30–50-year olds, though it’s certainly not unusual to shoot women in the 60+ age bracket. But remember, it’s not a case of pinning up a silk sheet and hoping for the best. Highend boudoir photography requires subtle, beautiful lighting which enhances the subject, as well as a keen understanding of composition and posing. Boudoir is a delicate art form, but with a little care, quality and a conscientious approach comes big rewards.
The English Boudoir Company, sponsored by Cirro Light, will be training every Boudoir by Fresh photographer. With studios nationwide, our aim is to encourage an exceptionally high level of artistry in the field, establishing Boudoir by Fresh as a leading brand.
Why now? Well, in times of recession it’s recorded that lipstick sales increase dramatically as women buy to feel good. The same mentality applies to this style of photography. Trust us, 10 years from now we’ll be measuring ‘The Boudoir Phenomenon’.
Charlie Kaufman Director of Boudoir by Fresh adds:
“Overnight, Boudoir by Fresh has already become the world’s largest group of marketed boudoir studios and we are expecting to generate in excess of £2 million-worth of new business in just the first year of trading.
It’s been five years since The Click Group launched Fresh, and now the UK’s largest network of make-over studios, Click, is about to set the industry on fire once again with its newest launch – Boudoir by Fresh.
The Click Group is currently forming a collective of high-end, independent studios who will all be trained to specialise in the boudoir genre of portrait photography. These elite studios will be able to trade under the Boudoir by Fresh brand, receive priceless training from Shane Miller, a noted expert in this field, and most importantly benefit from the complete marketing solution that our group offers.
We are already well on our way with the forming of the group, domain names have been purchased, consumer and group websites are under development and our new promotional video is almost finished. Members of Boudoir by Fresh will have started their compulsory training (included in their membership) at the Fresh Academy on 6 June. During the day, they will see, first hand, the sensual and sophisticated style that we are aiming for. They will also receive direction in sales and localised marketing, as well as gather plenty of exciting ideas for set and background designs.
In addition to our many media and retail partners, Boudoir by Fresh will be marketed via Click’s existing gift experience partners. These prestigious partners include: Lastminute.com, Activity Superstore and Virgin Experiences. One of the UK’s largest online gift companies Buyagift.com will be exclusively launching Boudoir by Fresh during May and June this year as a ‘Headline Priority Experience’ to their entire database of buyers, and many of their online partners. Boudoir by Fresh gift experiences will not be sold for less than £45 making them the most expensive product our group currently sells. This will ensure that our member studios receive a clientele with a higher disposable incomes.
We have already had a tremendous response. Over 50 studios have already joined Boudoir by Fresh in the last two weeks and claimed their EXCLUSIVE geographic areas. We know that in Boudoir, we have an exceptional product so if you are interested in learning more about Boudoir by Fresh and how you can get involved with this sensational new venture or either of our other respected and successful groups please call us today on 01923 297417
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