I just don’t do ‘personal ‘work. I know it sounds odd. Aren’t we all supposed to live and breathe photography? Where’s my passion? Where’s my dedication?
Don’t get me wrong; I’m incredibly passionate about photography and being
a full-time professional for over 11 years I think I’ve earned my stripes
when it comes to dedication, hard work and sheer obsessiveness about
creating the perfect image. It’s just that if I am going to go to all the
trouble that I promise I will, I’m going to make sure that somehow or other
it’s more than just my ego that’s basking in a warm glow. As far as I’m
concerned all of those images have got to get up in the morning and work
hard for the greater good of Casa Marko and the future success of Studio
Marko.
Let me give you an example. In February 2010, the gorgeous city of Bath,
where my studio is based, came up with the ingenious idea of holding a
Fashion Festival. Sensing an opportunity I talked to the town centre
manager, Andrew Cooper, and agreed to set up a fashion shoot as part of this
event. The images would be used on posters, the events programme, various
publications and media outlets. They would also run as a feature and front
page in the very upmarket Bath Magazine.
The shoot took place over two evenings in the glorious splendour of The
Roman Baths and The Georgian Assembly Rooms. Having those buildings
virtually to myself was almost worth it alone!
The shoot meant lots of promotion for the festival, lots of PR and direct
advertising for Studio Marko, and lots of people very happy with
aforementioned photographer.
Did we compromise artistically? Not one bit of it.
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