So two bits of anecdotal evidence but where are the common threads? Both
tales use a lightmeter as the starting point, both tales rely on simple
equipment and simple principals. However these principals have been learned
and are tried and tested, so in reality the equipment didn’t make the shot,
I used the equipment to help realise my own creative vision through my
learned photographic abilities.
So how can we ensure we take our photographic endeavours to where we believe
they should be? The answer in any other profession trade or ability is
really straightforward and it amazes me that in the main we struggle to
translate it into our own profession with the simplicity and clarity that it
should...
If you have an interest, skill talent, vague desire...the only way you’ll
develop that latent ability is to seek education from those who are more
advanced in the discipline than you, and use the new-found knowledge
regularly until it becomes second nature. Pretty simple really – sadly we no
longer appear to be able to see ‘pretty simple’ in our industry anymore. The
rules of the real world still work in this industry of ours and the only way
to build a successful long term business is to have both a better product
and service than our competitors.
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