articles/Lighting/rwtbd-page2

Rolling with the BIG Dog - part 2 of 1 2 3 4 5 6

by Damian McGillicuddy Published 01/10/2014

My colleagues and I at Olympus have been working for over 12 months on two projects. Both of which are results of the progressive mind set at the top in Olympus. Very simply, Olympus want to make photography cool again!

When I started my career all that time ago, tripping off to art school - to be a photographer was pure rock 'n roll. Over the years, very sadly, that kudos has been leached away, taken by chefs and hairdressers. Well it's time to take it back!

I'm here to tell you cool does not belong to chefs and hairdressers - cool belongs to us, cool belongs to photographers.

It warms my heart that Olympus want me to create platforms and events to share and enjoy photography. Camera agnostic photography! Olympus aren't about pimping mere kit, Olympus are about sharing and developing the craft. So tell your friends we don't care what camera they use we just want to ENJOY photography.

• Rolling with the BIG Dog page 1
  
• Rolling with the BIG Dog page 2
  
• Rolling with the BIG Dog page 3
  
• Rolling with the BIG Dog page 4
  
• Rolling with the BIG Dog page 5
  
• Rolling with the BIG Dog page 6
  

There are 52 days to get ready for The Society of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
which starts on Wednesday 15th January 2025